Matte
(Superfine for Layflat albums)
Found across all of our photo books, calendars, prints, and cards, matte paper results in soft color tones on paper with a lightly textured feel. This paper type is most absorbent of ink, giving your photos a warm and subdued aesthetic. This means that darker images may appear even darker in print, and images will appear less detailed in print than they do on screen. To optimize for matte-finish paper, you may want to turn up your image’s brightness and contrast to retain clarity.
Lustre
An option offered in our Layflat Album, Hardcover Photo Book, and Lustre Prints. Lustre results in richer color tones on paper with a light sheen. This paper type keeps the ink at the surface more than our matte option. Therefore, it gives your photos a bit more “pop” and the capacity for showing smaller details. We still recommend increasing your image’s brightness and contrast to retain clarity.
For all paper types and products, please keep in mind the difference in how images transfer from a screen to print since the screen is backlit and the print is not. Be sure to turn your screen brightness down to 50%-75% when editing for print. This will help with any darker printing results you may see.
You can see the full list of Paper Types: here and more about our Printing Style: here