On digital press printing:
Digital press printing is a style of printing that produces a series of small dots that make up your finished image. It’s the reason why the DPI (Dots Per Inch) of the images you upload is so important – when the DPI is low (think 72 or lower), dots will be stretched as an image is printed, resulting in a grainy or blurry print. We suggest 300 DPI for the best print quality and the clearest prints.
To ensure a smooth transition from screen to print, we have a few suggestions:
While computer and phone screens are backlit, print is not. Before you upload, take a look at your images with your screen brightness turned down to about 50%. This will help you get a better idea of how the print will turn out, and from there you can adjust the brightness of your images accordingly.
Grainy or blurry photos will not print any clearer than what you see on your screen. Alternatively, they may actually print a bit grainier (because of digital press printing!). Consider replacing those images, or moving them to smaller layouts to help condense the dots and print the image clearer.
Most of our products are printed on uncoated, textured matte paper. This means ink will soak into the paper a bit differently than it will on a traditional glossy photo – for example, shadows will be more pronounced and neons may not pop quite as much. It’s different, but we’re big fans and we think you will be too!
We use digital press printing for all of our products, with the exception of our large format prints and framed prints, which use inkjet printing (see below).
On inkjet printing:
Separately from the rest of our products, we use Inkjet printing for our Large Format Prints and Framed Prints. Here’s the lowdown:
Inkjet printing uses pigment-based ink rather than dye-based ink, which means it can print a wide range of colors in 10 different inks
Inkjet printing takes much longer than digital press printing, but is incredibly precise – colors and resolution can stay accurate and brilliant at larger sizes (up to 40x60), meaning those large wall prints will still look amazing!
When uploading an image for a Large Format Print or Framed Print, you’ll want to keep in mind that as you go up in size, you’ll begin to see a small loss of quality. Most phones and cameras aren’t capable of capturing images at large sizes like 30x40 or 40x60, so blurriness will likely appear in prints of that size.
But here’s the good news – when you hang your print, friends and family probably won’t be inspecting it up close like they would a book. Instead they’ll be viewing it from farther away, so that blur will likely not be noticed.