OUR PRINTING STYLE:
Prints are meant to be timeless. We believe that we have curated the best collection of products, materials and print methods to create tangible memories that you will be proud to showcase for a lifetime. We will be the first to tell you that our print style is different from a typical traditional photographic print. There are many elements that make our printing style unique. In an effort to showcase your images in their most natural state, you’ll find that most of our products are printed on paper with an uncoated matte finish.
Additionally, we try to be good stewards of our environment and incorporate that into our products in many ways such as using 100% PCW paper on our Hardcover and Softcover books. We have tested, printed, and adjusted our printing profile in attempt to perfect the prints we output. All of these elements result in unique products that have been named editorial, unique, and timeless by our community.
With the exception of our Large Format Prints and Framed Prints, all AU products are printed using digital-press printing.
WHAT IS DIGITAL-PRESS PRINTING?
Digital- press printing is a rapidly evolving method of printing. Digital printing allows for quicker turn around as well as more personalized customization. New technology has brought digital press printing up to the forefront of the printing industry, rivaling other traditional methods.
Digital-press printing is different from traditional photographic printing in that it prints images in a series of small dots. This is why the DPI (dots per inch) that you export your image at is so important. Now, given that we use press-printing, any images that are not high quality resolution or are grainy may appear to print "blurry" to the eye. If you have any questions about how your image might translate to print, feel free to reach out to our team.
DIGITAL-PRESS PRINTING TO PAPER TIPS:
It is important to remember that press-printing uses a series of small dots to replicate your image on paper. For this reason you may want to take the following into consideration:
Photos that are darker in nature (containing shadows and dark imagery) often translate to print darker than you would expect. To combat this, we recommend viewing the image you’d like to print on your computer with the brightness lowered down to 50%.
Grainy and blurry photos may not transfer well to print. When trying to replicate your image with a series of dots, grainy photos may be exaggerated.
With the exception of our Layflat album, most of our products are printed on uncoated matte paper. This means the ink will soak into the paper differently than say a glossy or coated stock.
WHAT IS INKJET PRINTING?
Inkjet Printing is a popular method of printing ranging from printers you’d find on your desktop to the printers that we use to bring your works of art to life. Inkjet printing uses a pigment-based ink rather than a dye-based ink and offers a wider array of color by printing in 10 different inks. This replicates color and resolution like no other, although at a much slower speed than digital-press printing. The precision of ink jet printing allows you to print your images at larger sizes (up to 40x60) without seeing a drastic loss of quality - especially when viewing your image from afar.
INKJET PRINTING TO PAPER TIPS:
Generally people are very happy with the way their image transfers over on our inkjet prints in regards to both resolution and color replication. The only thing to keep in mind is that as you begin printing your images in larger sizes such as 30x40 and 40x60, you will begin to see a small loss of quality. Not many devices are capable of capturing images at such large sizes. Keeping that in mind, your audience will most likely not be inspecting the prints up close as they might in a photo book. Rather, your print will most likely be displayed on a wall and viewed from afar. With the detailed printing of inkjet printing, you will likely not notice the difference in image resolution. In fact, we have had success in printing images off of an iPhone at sizes up to 40x60.
COLOR CONVERSION FOR SCREEN TO PRINT FOR ALL OUR PRODUCTS:
Most devices (phones, cameras, & computer screens) take and display images in the color space RGB (Red, Green and Blue). Printers generally take these files and convert them into CMYK (Cyan, Magenta, Yellow, and Black) during the printing process. There may be times when you notice a slight difference between your digital image and the printed image when this color conversion happens. This is because our eyes can see 20 million colors and digital screens can display 16.7 million colors (yes, it’s in the millions)! The range of colors that can actually be produced by printers is much less coming in at 2,000-4,000.
You may ask, how can I calibrate my gear or monitor to account for viewing my photos the way you will print them? The answer is, use standard settings. We’ve done our best to make this conversion as seamless as possible and to make your photos look good in print.