OUR PRINTING STYLE:
We believe that prints are meant to be timeless tangible memories of a life well-lived. To best honor those meaningful images, we'll be the first to tell you our printing style is a bit different than a typical, traditional photo print, in a way that also complements our love for the environment and premium quality materials.
To showcase your images in the most natural way possible, we print most of our products on FSC-certified, uncoated matte paper. You’ll find a few exceptions throughout our product line, but know that every type of paper we use is intentionally chosen. We also use 100% post-consumer waste paper in our Hardcover and Softcover books. And with the exception of our Large Format Prints and Framed Prints (which are Inkjet-printed giclée prints, with 100% archival inks), all Artifact Uprising products are printed using digital press printing.
Take a closer look at the stories behind our products here; or read on for more on how we print!
ON DIGITAL PRESS PRINTING:
Digital press printing is a style of printing that produces a series of small dots that make up your finished image. It’s the reason why the DPI (Dots Per Inch) of the images you upload is so important – when the DPI is low (think 72 or lower), dots will be stretched as an image is printed, resulting in a grainy or blurry print. We suggest 300 DPI for the best print quality and the clearest prints.
To ensure a smooth transition from screen to print, we have a few suggestions:
While computer and phone screens are backlit, print is not. Before you upload, take a look at your images with your screen brightness turned down to about 50%. This will help you get a better idea of how the print will turn out, and from there you can adjust the brightness of your images accordingly.
Grainy or blurry photos will not print any clearer than what you see on your screen. Alternatively, they may actually print a bit grainier (because of digital press printing!). Consider replacing those images, or moving them to smaller layouts to help condense the dots and print the image clearer.
Most of our products are printed on uncoated, textured matte paper. This means ink will soak into the paper a bit differently than it will on a traditional glossy photo – for example, shadows will be more pronounced and neons may not pop quite as much. It’s different, but we’re big fans and we think you will be too!
ON INKJET PRINTING:
Separately from the rest of our products, we use Inkjet printing for our Large Format Prints and Framed Prints. Here’s the lowdown:
Inkjet printing uses pigment-based ink rather than dye-based ink, which means it can print a wide range of colors in 10 different inks
Inkjet printing takes much longer than digital press printing, but is incredibly precise – colors and resolution can stay accurate and brilliant at larger sizes (up to 40x60), meaning those large wall prints will still look amazing!
When uploading an image for a Large Format Print or Framed Print, you’ll want to keep in mind that as you go up in size, you’ll begin to see a small loss of quality. Most phones and cameras aren’t capable of capturing images at large sizes like 30x40 or 40x60, so blurriness will likely appear in prints of that size.
But here’s the good news – when you hang your print, friends and family probably won’t be inspecting it up close like they would a book. Instead they’ll be viewing it from farther away, so that blur will likely not be noticed.
ON COLOR CONVERSION:
While digital screens (phones, cameras, computer screens) can display almost 17 million colors (you read that right!), the range of colors that can actually be produced by a printer is much smaller – between 2,000-4,000. For that reason, and because of the color conversion that happens during printing, sometimes you’ll notice a slight difference in color between your digital image and printed image.
What do you need to know? For the smoothest color conversion process, just make sure your images are in the sRGB color profile when you upload them to our site. You can do this in Lightroom, Photoshop, or other third party editors, or in Preview on a Mac.
**Wondering how to calibrate your monitor to see how your images will print? Just use standard settings! We’ve done our best to make the conversion from screen to print as simple as possible, to make your photos look great in print.
Have questions on this? Reach out to our team at firstname.lastname@example.org.